Offensive Marketing Warfare Strategies
In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. See marketing warfare strategies for background and an overview. Offensive marketing warfare strategies are a type of marketing warfare strategy designed to obtain an objective, usually market share, from a target competitor. In addition to market share, an offensive strategy could be designed to obtain key customers, high margin market segments, or high loyalty market segments.
Read more about Offensive Marketing Warfare Strategies: Fundamental Principles, Features of Offensive Strategies, Types of Offensive Strategies, Sun Tzes Offensive Strategies, Dimensions of Offensive Strategies
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