Offensive Marketing Warfare Strategies
In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. See marketing warfare strategies for background and an overview. Offensive marketing warfare strategies are a type of marketing warfare strategy designed to obtain an objective, usually market share, from a target competitor. In addition to market share, an offensive strategy could be designed to obtain key customers, high margin market segments, or high loyalty market segments.
Read more about Offensive Marketing Warfare Strategies: Fundamental Principles, Features of Offensive Strategies, Types of Offensive Strategies, Sun Tzes Offensive Strategies, Dimensions of Offensive Strategies
Famous quotes containing the words offensive, warfare and/or strategies:
“Hats divide generally into three classes: offensive hats, defensive hats, and shrapnel.”
—Katharine Whitehorn (b. 1926)
“What an admirable training is science for the more active warfare of life! Indeed, the unchallenged bravery which these studies imply, is far more impressive than the trumpeted valor of the warrior.”
—Henry David Thoreau (1817–1862)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)