Offensive Marketing Warfare Strategies - Fundamental Principles

Fundamental Principles

There are three fundamental principles involved:

  1. Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.

Read more about this topic:  Offensive Marketing Warfare Strategies

Famous quotes containing the words fundamental and/or principles:

    “It is a fundamental characteristic of civilization that man most profoundly mistrusts those living outside his own milieu, so that not only does the Teuton regard the Jew as an incomprehensible and inferior being, but the football player likewise so regards the piano player.”
    —Robert Musil (1880–1942)

    “Our national determination to keep free of foreign wars and foreign entanglements cannot prevent us from feeling deep concern when ideals and principles that we have cherished are challenged.”
    —Franklin D. Roosevelt (1882–1945)