Fundamental Principles
There are three fundamental principles involved:
- Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words fundamental and/or principles:
“In this choice of inheritance we have given to our frame of polity the image of a relation in blood; binding up the constitution of our country with our dearest domestic ties; adopting our fundamental laws into the bosom of our family affections; keeping inseparable and cherishing with the warmth of all their combined and mutually reflected charities, our state, our hearths, our sepulchres, and our altars.”
—Edmund Burke (1729–1797)
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