Offensive Marketing Warfare Strategies - Fundamental Principles

Fundamental Principles

There are three fundamental principles involved:

  1. Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.

Read more about this topic:  Offensive Marketing Warfare Strategies

Famous quotes related to fundamental principles:

    “... the fundamental principles of ecology govern our lives wherever we live, and ... we must wake up to this fact or be lost.”
    —Karin Sheldon (b. c. 1945)