Offensive Marketing Warfare Strategies - Fundamental Principles

Fundamental Principles

There are three fundamental principles involved:

  1. Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.

Read more about this topic:  Offensive Marketing Warfare Strategies

Famous quotes containing the words fundamental and/or principles:

    “I believe the declaration that “all men are created equal” is the great fundamental principle upon which our free institutions rest.”
    —Abraham Lincoln (1809–1865)

    “The scope of modern government in what it can and ought to accomplish for its people has been widened far beyond the principles laid down by the old “laissez faire” school of political rights, and the widening has met popular approval.”
    —William Howard Taft (1857–1930)