Dimensions of Offensive Strategies
| Dimensions | Items |
|---|---|
| Customer Attraction Program:
Defined as activities primarily focused on attracting and winning new customers. It includes quality, warranty and advertising |
• We offer good service warranty of it products and services
• Our product offered higher quality than competitors • We do aggressive advertisements to attract customers • We spend more on advertising than average competitor • We do aggressive promotions to attract customer. We spend more on promotion than average competitor • Our pricing approach is more competitive than competitors |
| Competitor orientation:
seller understand the short‐term strength and weakness and long term capabilities and strategies of both key current and potential competitors |
• We respond rapidly to competitor's action
• Our sales people share competitors information • Our top managers discuss competitors' strategies we are able to anticipate and act on future trend quickly. • Target opportunity for competitive advantage |
Read more about this topic: Offensive Marketing Warfare Strategies
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“Words are finite organs of the infinite mind. They cannot cover the dimensions of what is in truth. They break, chop, and impoverish it.”
—Ralph Waldo Emerson (1803–1882)
“It seems to me that we do not know nearly enough about ourselves; that we do not often enough wonder if our lives, or some events and times in our lives, may not be analogues or metaphors or echoes of evolvements and happenings going on in other people?—or animals?—even forests or oceans or rocks?—in this world of ours or, even, in worlds or dimensions elsewhere.”
—Doris Lessing (b. 1919)
“People run away from the name subsidy. It is a subsidy. I am not afraid to call it so. It is paid for the purpose of giving a merchant marine to the whole country so that the trade of the whole country will be benefitted thereby, and the men running the ships will of course make a reasonable profit.... Unless we have a merchant marine, our navy if called upon for offensive or defensive work is going to be most defective.”
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—Frances Fitzgerald (b. 1940)