Sun Tzes Offensive Strategies
Overt - Offensive Strategy 1.To knock out a business rival so as to take over his company
2.To knock out a competing product so as to take over its market share
Covert – Offensive Strategy 1.Keep as low a profile as possible while making offensive moves
e.g:Pepsi uses an attack strategy against Coke in China by locating its bottling plants in the interior provinces
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the word offensive:
“Uses are always much broader than functions, and usually far less contentious. The word function carries overtones of purpose and propriety, of concern with why something was developed rather than with how it has actually been found useful. The function of automobiles is to transport people and objects, but they are used for a variety of other purposes—as homes, offices, bedrooms, henhouses, jetties, breakwaters, even offensive weapons.”
—Frank Smith (b. 1928)