Sun Tzes Offensive Strategies
Overt - Offensive Strategy 1.To knock out a business rival so as to take over his company
2.To knock out a competing product so as to take over its market share
Covert – Offensive Strategy 1.Keep as low a profile as possible while making offensive moves
e.g:Pepsi uses an attack strategy against Coke in China by locating its bottling plants in the interior provinces
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the word offensive:
“People run away from the name subsidy. It is a subsidy. I am not afraid to call it so. It is paid for the purpose of giving a merchant marine to the whole country so that the trade of the whole country will be benefitted thereby, and the men running the ships will of course make a reasonable profit.... Unless we have a merchant marine, our navy if called upon for offensive or defensive work is going to be most defective.”
—William Howard Taft (1857–1930)