Features of Offensive Strategies
1. Activities aimed at attracting and gaining new customer
2. Built on capabilities to acquire new customer, obtain additional customers,encourage brand switching to own brand and increase purchase frequency
3. Main objective=sales and market share, include expansion of organization's offering.
4. Mostly suitable for growth market with frequent changing in product line.
5.Marketing attacks are carried out with price promotions oradvertising, warranty & launching new products.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words features of, features, offensive and/or strategies:
“Art is the child of Nature; yes,
Her darling child, in whom we trace
The features of the mother’s face,
Her aspect and her attitude.”
—Henry Wadsworth Longfellow (1807–1882)
““It looks as if
Some pallid thing had squashed its features flat
And its eyes shut with overeagerness
To see what people found so interesting
In one another, and had gone to sleep
Of its own stupid lack of understanding,
Or broken its white neck of mushroom stuff
Short off, and died against the windowpane.””
—Robert Frost (1874–1963)
“Uses are always much broader than functions, and usually far less contentious. The word function carries overtones of purpose and propriety, of concern with why something was developed rather than with how it has actually been found useful. The function of automobiles is to transport people and objects, but they are used for a variety of other purposes—as homes, offices, bedrooms, henhouses, jetties, breakwaters, even offensive weapons.”
—Frank Smith (b. 1928)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)