Features of Offensive Strategies
1. Activities aimed at attracting and gaining new customer
2. Built on capabilities to acquire new customer, obtain additional customers,encourage brand switching to own brand and increase purchase frequency
3. Main objective=sales and market share, include expansion of organization's offering.
4. Mostly suitable for growth market with frequent changing in product line.
5.Marketing attacks are carried out with price promotions oradvertising, warranty & launching new products.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words features of, features, offensive and/or strategies:
“Each reader discovers for himself that, with respect to the simpler features of nature, succeeding poets have done little else than copy his similes.”
—Henry David Thoreau (1817–1862)
“Each reader discovers for himself that, with respect to the simpler features of nature, succeeding poets have done little else than copy his similes.”
—Henry David Thoreau (1817–1862)
“I abide by a rule concerning reviews: I will never ask, neither in writing nor in person, that a word be put in about my book.... One feels cleaner this way. When someone asks that his book be reviewed he risks running up against a vulgarity offensive to authorial sensibilities.”
—Anton Pavlovich Chekhov (1860–1904)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)