Features of Offensive Strategies
1. Activities aimed at attracting and gaining new customer
2. Built on capabilities to acquire new customer, obtain additional customers,encourage brand switching to own brand and increase purchase frequency
3. Main objective=sales and market share, include expansion of organization's offering.
4. Mostly suitable for growth market with frequent changing in product line.
5.Marketing attacks are carried out with price promotions oradvertising, warranty & launching new products.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words features of, features, offensive and/or strategies:
“However much we may differ in the choice of the measures which should guide the administration of the government, there can be but little doubt in the minds of those who are really friendly to the republican features of our system that one of its most important securities consists in the separation of the legislative and executive powers at the same time that each is acknowledged to be supreme, in the will of the people constitutionally expressed.”
—Andrew Jackson (1767–1845)
“However much we may differ in the choice of the measures which should guide the administration of the government, there can be but little doubt in the minds of those who are really friendly to the republican features of our system that one of its most important securities consists in the separation of the legislative and executive powers at the same time that each is acknowledged to be supreme, in the will of the people constitutionally expressed.”
—Andrew Jackson (1767–1845)
“Hats divide generally into three classes: offensive hats, defensive hats, and shrapnel.”
—Katharine Whitehorn (b. 1926)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)