Slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience.

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Famous quotes containing the word slogan:

    Democratization is not democracy; it is a slogan for the temporary liberalization handed down from an autocrat. Glasnost is not free speech; only free speech, constitutionally guaranteed, is free speech.
    Gail Sheehy (b. 1937)

    The slogan ‘45 minutes in Havana’ was not coined in the Cuban city, but in a Yankee cigar factory here.
    —Administration for the State of Con, U.S. public relief program (1935-1943)

    The preservation of life seems to be rather a slogan than a genuine goal of the anti-abortion forces; what they want is control. Control over behavior: power over women. Women in the anti-choice movement want to share in male power over women, and do so by denying their own womanhood, their own rights and responsibilities.
    Ursula K. Le Guin (b. 1929)