Brand

Brand

A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

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Famous quotes containing the word brand:

    “Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
    —George Eliot [Mary Ann (or Marian)

    “Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
    —Nadine Gordimer (b. 1923)

    “Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.”
    —Abraham Lincoln (1809–1865)