Brand

Brand

A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

Read more about Brand.

Famous quotes containing the word brand:

    Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.
    George Eliot [Mary Ann (or Marian)

    Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
    Nadine Gordimer (b. 1923)

    We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.
    Vladimir Nabokov (1899–1977)