Year Zero Alternate Reality Game
Year Zero is an alternate reality game (ARG) based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film or television project. Although the album was released on April 16, 2007 in Europe, and the following day worldwide, the game has been underway since roughly February 12, 2007 and was expected to continue for approximately eighteen months. The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees. Trent Reznor, frontman and sole member of the band, has called the game "a new entertainment form". In response to criticism regarding the promotion of the album, Reznor stated:
The term "marketing" sure is a frustrating one for me at the moment. What you are now starting to experience IS "year zero". It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride.Read more about Year Zero Alternate Reality Game: Premise, Plot, Media Attention, Film and Television Project, Critical Reception
Famous quotes containing the words year, alternate, reality and/or game:
“They give us a pair of cloth shorts twice a year for all our clothing. When we work in the sugar mills and catch our finger in the millstone, they cut off our hand; when we try to run away, they cut off our leg: both things have happened to me. It is at this price that you eat sugar in Europe.”
—Voltaire [François Marie Arouet] (1694–1778)
“Boswell, when he speaks of his Life of Johnson, calls it my magnum opus, but it may more properly be called his opera, for it is truly a composition founded on a true story, in which there is a hero with a number of subordinate characters, and an alternate succession of recitative and airs of various tone and effect, all however in delightful animation.”
—James Boswell (1740–1795)
“Whatever is a reality today, whatever you touch and believe in and that seems real for you today, is going to be—like the reality of yesterday—an illusion tomorrow.”
—Luigi Pirandello (1867–1936)
“Truth is the cry of all, but the game of few.”
—George Berkeley (1685–1753)