Visual rhetoric is the fairly recent development of a theoretical framework describing how visual images communicate, as opposed to aural, verbal, or other messages. The study of visual rhetoric is different from that of visual or graphic design, in that it emphasizes images as sensory expressions of cultural meaning, as opposed to purely aesthetic consideration. Visual Rhetoric has been approached from a variety of academic fields of study such as art history, linguistics, semiotics, cultural studies, business and technical communication, speech communication, and classical rhetoric. As a result, it can be difficult to discern the exact relationship between different parts of the field of visual rhetoric. Some examples of artifacts analyzed by visual rhetoricians are charts, paintings, sculpture, videogames, diagrams, web pages, advertisements, movies, architecture, newspapers, or photographs.
Read more about Visual Rhetoric: History, Visual Rhetoric and Semiotics, Visual Rhetoric and Art History, Visual Rhetoric and Composition, Visual Rhetoric and Classical Rhetoric, Visual Rhetoric of Text
Famous quotes containing the words visual and/or rhetoric:
“The visual is sorely undervalued in modern scholarship. Art history has attained only a fraction of the conceptual sophistication of literary criticism.... Drunk with self-love, criticism has hugely overestimated the centrality of language to western culture. It has failed to see the electrifying sign language of images.”
—Camille Paglia (b. 1947)
“That the poor are invisible is one of the most important things about them. They are not simply neglected and forgotten as in the old rhetoric of reform; what is much worse, they are not seen.”
—Michael Harrington (1928–1989)