Visual rhetoric is the fairly recent development of a theoretical framework describing how visual images communicate, as opposed to aural, verbal, or other messages. The study of visual rhetoric is different from that of visual or graphic design, in that it emphasizes images as sensory expressions of cultural meaning, as opposed to purely aesthetic consideration. Visual Rhetoric has been approached from a variety of academic fields of study such as art history, linguistics, semiotics, cultural studies, business and technical communication, speech communication, and classical rhetoric. As a result, it can be difficult to discern the exact relationship between different parts of the field of visual rhetoric. Some examples of artifacts analyzed by visual rhetoricians are charts, paintings, sculpture, videogames, diagrams, web pages, advertisements, movies, architecture, newspapers, or photographs.
Read more about Visual Rhetoric: History, Visual Rhetoric and Semiotics, Visual Rhetoric and Art History, Visual Rhetoric and Composition, Visual Rhetoric and Classical Rhetoric, Visual Rhetoric of Text
Famous quotes containing the words visual and/or rhetoric:
“Nowadays people’s visual imagination is so much more sophisticated, so much more developed, particularly in young people, that now you can make an image which just slightly suggests something, they can make of it what they will.”
—Robert Doisneau (b. 1912)
“A commonplace of political rhetoric has it that the quality of a civilization may be measured by how it cares for its elderly. Just as surely, the future of a society may be forecast by how it cares for its young.”
—Daniel Patrick Moynihan (20th century)