Visual Rhetoric of Text
Visual Rhetoric is usually used to denote non-textual artifacts, yet any mark on a surface -- including text -- can be seen as "visual." Consider the texts available at Project Gutenberg. These "plain vanilla" texts, lacking any visual connection to their original, published forms, nevertheless suggest important questions about visual rhetoric. Their bare-bones manner of presentation implies, for example, that the "words themselves" are more important than the visual forms in which the words were originally presented. Given that such texts can easily be read by a speech synthesizer, they also suggest important questions about the relationship between writing and speech, or orality and literacy.
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Famous quotes containing the words visual, rhetoric and/or text:
“Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it. No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.”
—John Berger (b. 1926)
“That the poor are invisible is one of the most important things about them. They are not simply neglected and forgotten as in the old rhetoric of reform; what is much worse, they are not seen.”
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“If ever I should condescend to prose,
Ill write poetical commandments, which
Shall supersede beyond all doubt all those
That went before; in these I shall enrich
My text with many things that no one knows,
And carry precept to the highest pitch:
Ill call the work Longinus oer a Bottle,
Or, Every Poet his own Aristotle.”
—George Gordon Noel Byron (17881824)