Visual Rhetoric of Text
Visual Rhetoric is usually used to denote non-textual artifacts, yet any mark on a surface -- including text -- can be seen as "visual." Consider the texts available at Project Gutenberg. These "plain vanilla" texts, lacking any visual connection to their original, published forms, nevertheless suggest important questions about visual rhetoric. Their bare-bones manner of presentation implies, for example, that the "words themselves" are more important than the visual forms in which the words were originally presented. Given that such texts can easily be read by a speech synthesizer, they also suggest important questions about the relationship between writing and speech, or orality and literacy.
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Famous quotes containing the words visual, rhetoric and/or text:
“The visual is sorely undervalued in modern scholarship. Art history has attained only a fraction of the conceptual sophistication of literary criticism.... Drunk with self-love, criticism has hugely overestimated the centrality of language to western culture. It has failed to see the electrifying sign language of images.”
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“That the poor are invisible is one of the most important things about them. They are not simply neglected and forgotten as in the old rhetoric of reform; what is much worse, they are not seen.”
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“Don Pedro. But when shall we set the savage bull’s horns on the sensible Benedick’s head?
Claudio. Yes, and text underneath, “Here dwells Benedick, the married man?””
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