Private Label - Private Label Manufacturers Association

Private Label Manufacturers Association

The Private Label Manufacturer's Association (PLMA) categorizes PL manufacturers into 4 main categories:

  1. Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands.
  2. Small, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands.
  3. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves.
  4. Regional brand manufacturers that produce private label products for specific markets.

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