Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.
Richelieu Foods, for example, is a private label company producing frozen pizza, salad dressing, sauces, marinades, condiments and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co., BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand). Another prominent example is the Cott Corporation, which manufactures private-label beverages for many supermarket chains. McBride plc is an example of a European based provider of Private Label Household and Personal care products.
Read more about Private Label: Private Label Manufacturers Association, Private Label As A Marketing and Business Tool, Private Label Use By Small Companies, Advantages of Private Label Brands, Quality and Safety of Private Label Products, 2007 Pet Food Recalls
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