History
Political campaigns have existed as long as there have been informed citizens to campaign amongst. Often mass campaigns are started by the less privileged or anti-establishment viewpoints (as against more powerful interests whose first resort is lobbying). The phenomenon of political campaigns are tightly tied to lobby groups and political parties. The first 'modern' campaign is thought to be William Ewart Gladstone's Midlothian campaign in the 1880s, although there may be earlier recognizably modern examples from the 19th century.
Democratic societies have regular election campaigns, but political campaigning can occur on particular issues even in non-democracies so long as freedom of expression is allowed.
American election campaigns in the 19th century created the first mass-base political parties and invented many of the techniques of mass campaigning. In the 1790-1820s, the Federalist Party and the Democratic-Republican Party battled it out in the so-called "First Party System".
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