Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

Read more about Public.

Famous quotes containing the word public:

    D--n me, stranger, ef you can’t stay as long as you please, and I’ll give you plenty to eat and drink. Play away, stranger, you kin sleep on the dry spot tonight!
    —Administration in the State of Arka, U.S. public relief program (1935-1943)

    The rush to books and universities is like the rush to the public house. People want to drown their realization of the difficulties of living properly in this grotesque contemporary world, they want to forget their own deplorable inefficiency as artists in life.
    Aldous Huxley (1894–1963)

    It was a fatal day when the public discovered that the pen is mightier than the paving-stone, and can be made as offensive as the brickbat. They at once sought for the journalist, found him, developed him, and made him their industrious and well-paid servant. It is greatly to be regretted, for both their sakes.
    Oscar Wilde (1854–1900)