Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“The story is told of a man who, seeing one of the thoroughbred stables for the first time, suddenly removed his hat and said in awed tones, “My Lord! The cathedral of the horse.””
—For the State of Kentucky, U.S. public relief program (1935-1943)
“And when we get too far apart in wealth,
‘Twas his idea that for the public health,
So that the poor won’t have to steal by stealth,
We now and then should take an equalizer.”
—Robert Frost (1874–1963)
“The public buys its opinions as it buys its meat, or takes in its milk, on the principle that it is cheaper to do this than to keep a cow. So it is, but the milk is more likely to be watered.”
—Samuel Butler (1835–1902)