Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    The cowboy ... is well on his way to becoming a figure of magnificent proportions. Bowlegged and gaunt, he stands as the apotheosis of manly perfection. Songs, novels, movies, magazines, and operettas have made the least inquiring of us well acquainted with his extraordinary courage, unfailing gallantry, and uncanny skill with gun or lariat. The farmer, meanwhile, sits stolidly on his tractor, bereft of romance and adventure.
    —For the State of Kansas, U.S. public relief program (1935-1943)

    Anything goes in Wichita. Leave your revolvers at police headquarters and get a check.
    —For the State of Kansas, U.S. public relief program (1935-1943)

    what can we do
    when even the public conveyances
    sing?
    how can we go anywhere,
    even cross-town
    how get out of anywhere
    Charles Olson (1910–1970)