Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    “All significant truths are private truths. As they become public they cease to become truths; they become facts, or at best, part of the public character; or at worst, catchwords.”
    —T.S. (Thomas Stearns)

    “Mormon colonization south of this point in early times was characterized as “going over the Rim,” and in colloquial usage the same phrase came to connote violent death.”
    —State of Utah, U.S. public relief program (1935-1943)

    “Since the last one in a graveyard is believed to be the next one fated to die, funerals often end in a mad scramble.”
    —Administration in the State of Texa, U.S. public relief program (1935-1943)