Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    According to legend, Dr. Sappington purchased his coffin several years before his death and kept it under his bed, with apples and nuts in it for his visiting grandchildren.
    —Administration in the State of Miss, U.S. public relief program (1935-1943)

    [Rutherford B. Hayes] was a patriotic citizen, a lover of the flag and of our free institutions, an industrious and conscientious civil officer, a soldier of dauntless courage, a loyal comrade and friend, a sympathetic and helpful neighbor, and the honored head of a happy Christian home. He has steadily grown in the public esteem, and the impartial historian will not fail to recognize the conscientiousness, the manliness, and the courage that so strongly characterized his whole public career.
    Benjamin Harrison (1833–1901)

    There is no private life which has not been determined by a wider public life.
    George Eliot [Mary Ann (or Marian)