Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    “What arouses the indignation of the honest satirist is not, unless the man is a prig, the fact that people in positions of power or influence behave idiotically, or even that they behave wickedly. It is that they conspire successfully to impose upon the public a picture of themselves as so very sagacious, honest and well-intentioned.”
    —Claud Cockburn (1904–1981)

    “The principal saloon was the Howlin’ Wilderness, an immense log cabin with a log fire always burning in the huge fireplace, where so many fights broke out that the common saying was, “We will have a man for breakfast tomorrow.””
    —For the State of California, U.S. public relief program (1935-1943)

    “To set up as a standard of public morality a notion which can neither be defined nor conceived is to open the door to every kind of tyranny.”
    —Simone Weil (1909–1943)