Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    It is a besetting vice of democracies to substitute public opinion for law. This is the usual form in which masses of men exhibit their tyranny.
    James Fenimore Cooper (1789–1851)

    I have known the inexorable sadness of pencils,
    Neat in their boxes, dolor of pad and paper-weight,
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    Desolation in immaculate public places,
    Theodore Roethke (1908–1963)

    Englishmen never will be slaves: they are free to do whatever the Government and public opinion allow them to do.
    George Bernard Shaw (1856–1950)