Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    “The total collapse of the public opinion polls shows that this country is in good health. A country that developed an airtight system of finding out in advance what was in people’s minds would be uninhabitable.”
    —E.B. (Elwyn Brooks)

    “The true poem is not that which the public read. There is always a poem not printed on paper,... in the poet’s life. It is what he has become through his work. Not how is the idea expressed in stone, or on canvas or paper, is the question, but how far it has obtained form and expression in the life of the artist. His true work will not stand in any prince’s gallery.”
    —Henry David Thoreau (1817–1862)

    “All significant truths are private truths. As they become public they cease to become truths; they become facts, or at best, part of the public character; or at worst, catchwords.”
    —T.S. (Thomas Stearns)