Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Read more about Public.
Famous quotes containing the word public:
“It is the public scandal that offends; to sin in secret is no sin at all.”
—Molière [Jean Baptiste Poquelin] (1622–1673)
“The slogan ‘45 minutes in Havana’ was not coined in the Cuban city, but in a Yankee cigar factory here.”
—Administration for the State of Con, U.S. public relief program (1935-1943)
“When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.”
—Marshall McLuhan (1911–1980)