Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Read more about Public.
Famous quotes containing the word public:
“People’s backyards are much more interesting than their front gardens, and houses that back on to railways are public benefactors.”
—Sir John Betjeman (1906–1984)
“The history of the world is the record of the weakness, frailty and death of public opinion.”
—Samuel Butler (1835–1902)
“Our security depends on the Allied Powers winning against aggressors. The Axis Powers intend to destroy democracy, it is anathema to them. We cannot provide that aid if the public are against it; therefore, it is our responsibility to persuade the public that aid to the victims of aggression is aid to American security. I expect the members of my administration to take every opportunity to speak to this issue wherever they are invited to address public forums in the weeks ahead.”
—Franklin D. Roosevelt (1882–1945)