A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on candidates for head of state or head of government, often a President or Prime Minister.
Read more about Political Campaign: Campaign Message, Campaign Finance, Organization, Techniques, History, Alternatives To Campaigning
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“It is the genius of our Constitution that under its shelter of enduring institutions and rooted principles there is ample room for the rich fertility of American political invention.”
—Lyndon Baines Johnson (1908–1973)
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)