A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on candidates for head of state or head of government, often a President or Prime Minister.
Read more about Political Campaign: Campaign Message, Campaign Finance, Organization, Techniques, History, Alternatives To Campaigning
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