Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print, and Internet advertising.
Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Read more about Out-of-home Advertising: Overview, Digital Out of Home - DOOH, Non-Digital Out-Of-Home, Selling Billboard Advertising Space, Regulations On Outdoor Advertising, Emerging Technologies
Famous quotes containing the word advertising:
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—Debbie Taylor (20th century)