Selling Billboard Advertising Space
If a private property owner wants to sell advertising space to one of the outdoor advertising companies ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. The media seller typically requires a long term land lease due to the expense of erecting a new billboard. The private property owner is generally paid an annual land rent. The media seller erects a structure for displaying the ads and rents out the space to the clients. The world's largest media sellers are CBS Outdoor, JCDecaux, Clear Channel Outdoor,and Lamar Advertising.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the words selling, billboard, advertising and/or space:
“That’s where Time magazine lives ... way out there on the puzzled, masturbating edge, peering through the keyhole and selling what they see to the big wide world of chamber of commerce voyeurs who support the public prints.”
—Hunter S. Thompson (b. 1939)
“Just because you live in LA it doesn’t mean you have to dress that way.”
—Advertising billboard campaign in Los Angeles, mounted by New York fashion house Charivari.
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The secret ones around a stone
Their lips withdrawn in meet surprise
Lie still, being naught but bone
With naught but space within their eyes....”
—Allen Tate (1899–1979)