Emerging Technologies
Media fragmentation, competition from online media, as well as the need for greater efficiencies in media buying prompted companies to offer billboard inventory aggregation services Interactive services are becoming increasingly more common with the move to digital outdoor advertising, such as allowing the public to connect, share and interact through their mobile devices in particular through WiFi connections.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the word emerging:
“Adolescents swing from euphoric self-confidence and a kind of narcissistic strength in which they feel invulnerable and even immortal, to despair, self-emptiness, self-deprecation. At the same time they seem to see an emerging self that is unique and wonderful, they suffer an intense envy which tears narcissism into shreds, and makes other people’s qualities hit them like an attack of lasers.”
—Terri Apter (20th century)