Emerging Technologies
Media fragmentation, competition from online media, as well as the need for greater efficiencies in media buying prompted companies to offer billboard inventory aggregation services Interactive services are becoming increasingly more common with the move to digital outdoor advertising, such as allowing the public to connect, share and interact through their mobile devices in particular through WiFi connections.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the word emerging:
“That which is given to see
At any moment is the residue, shadowed
In gold or emerging into the clear bluish haze
Of uncertainty. We come back to ourselves
Through the rubbish of cloud and tree-spattered pavement.
These days stand like vapor under the trees.”
—John Ashbery (b. 1927)