Ad Server Market Structure
Given below is a list of top Ad server vendors in 2008 with figures in millions of viewers published in an Attributor survey. Since 2008 Google has controlled an estimated 69% of the online advertising market.
| Vendor | Ad viewers (millions) |
|---|---|
| 1,118 | |
| DoubleClick (Google) | 1,079 |
| Yahoo! | 362 |
| MSN (Microsoft) | 309 |
| AOL | 156 |
| Adbrite | 73 |
| Total | 3,097 |
It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3.1 billion. The above survey was based on a sample of 68 million domains.
Read more about this topic: Online Advertising
Famous quotes containing the words market and/or structure:
“Ae market night,
Tam had got planted unco right,
Fast by an ingle, bleezing finely,
Wi’ reaming swats that drank divinely;”
—Robert Burns (1759–1796)
“Science is intimately integrated with the whole social structure and cultural tradition. They mutually support one other—only in certain types of society can science flourish, and conversely without a continuous and healthy development and application of science such a society cannot function properly.”
—Talcott Parsons (1902–1979)