Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.
One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
Read more about Display Advertising: On The Internet
Famous quotes containing the words display advertising, display and/or advertising:
“Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.”
—John Dos Passos (1896–1970)
“You gave him an opportunity to display greatness of character, and he let it slip away. For that he will never forgive you.”
—Friedrich Nietzsche (1844–1900)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)