Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.
Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media Ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server.
Read more about Online Advertising: History of Online Advertising, Competitive Advantage Over Traditional Advertising, Online Advertisement, Revenue Models, Ethics, Types, Ad Server Market Structure
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)