General
The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e. they could be tagged as being "average". Yet, this group consists of such a wide variety of people, their desires towards a certain product may be totally different from each other. Often competition to supply the large market is fierce, but relatively easy to enter because of the mass amount of consumer park available.
Although similar sounding, the mass market is the most unwieldy to harness by mass marketing because of the sheer number of consumers and the myriad of needs. It is difficult to target each and every customer in the mass market, therefore, marketeers must divide the market into smaller groups with similar wants.
Read more about this topic: Mass Market
Famous quotes containing the word general:
“That sort of half sigh, which, accompanied by two or three slight nods of the head, is pity’s small change in general society.”
—Charles Dickens (1812–1870)
“General education is the best preventive of the evils now most dreaded. In the civilized countries of the world, the question is how to distribute most generally and equally the property of the world. As a rule, where education is most general the distribution of property is most general.... As knowledge spreads, wealth spreads. To diffuse knowledge is to diffuse wealth. To give all an equal chance to acquire knowledge is the best and surest way to give all an equal chance to acquire property.”
—Rutherford Birchard Hayes (1822–1893)
“There are two great rules in life, the one general and the other particular. The first is that every one can in the end get what he wants if he only tries. This is the general rule. The particular rule is that every individual is more or less of an exception to the general rule.”
—Samuel Butler (1835–1902)