General
The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e. they could be tagged as being "average". Yet, this group consists of such a wide variety of people, their desires towards a certain product may be totally different from each other. Often competition to supply the large market is fierce, but relatively easy to enter because of the mass amount of consumer park available.
Although similar sounding, the mass market is the most unwieldy to harness by mass marketing because of the sheer number of consumers and the myriad of needs. It is difficult to target each and every customer in the mass market, therefore, marketeers must divide the market into smaller groups with similar wants.
Read more about this topic: Mass Market
Famous quotes containing the word general:
“No doubt, the short distance to which you can see in the woods, and the general twilight, would at length react on the inhabitants, and make them savages. The lakes also reveal the mountains, and give ample scope and range to our thought.”
—Henry David Thoreau (18171862)
“The general tendency of things throughout the world is to render mediocrity the ascendant power among mankind.”
—John Stuart Mill (18061873)
“Though of erect nature, man is far above the plants. For mans superior part, his head, is turned toward the superior part of the world, and his inferior part is turned toward the inferior world; and therefore he is perfectly disposed as to the general situation of his body. Plants have the superior part turned towards the lower world, since their roots correspond to the mouth, and their inferior parts towards the upper world.”
—Thomas Aquinas (c. 12251274)