General
The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e. they could be tagged as being "average". Yet, this group consists of such a wide variety of people, their desires towards a certain product may be totally different from each other. Often competition to supply the large market is fierce, but relatively easy to enter because of the mass amount of consumer park available.
Although similar sounding, the mass market is the most unwieldy to harness by mass marketing because of the sheer number of consumers and the myriad of needs. It is difficult to target each and every customer in the mass market, therefore, marketeers must divide the market into smaller groups with similar wants.
Read more about this topic: Mass Market
Famous quotes containing the word general:
“We have left undone those things which we ought to have done; and we have done those things which we ought not to have done.”
—Morning Prayer, General Confession, Book of Common Prayer (1662)
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With awful reverence prone; and as a God
Extoll him equal to the highest in Heav’n:
Nor fail’d they to express how much they prais’d,
That for the general safety he despis’d
His own: for neither do the Spirits damn’d
Loose all thir vertue; lest bad men should boast
Thir specious deeds on earth, which glory excites,
Or close ambition varnisht o’er with zeal.”
—John Milton (1608–1674)
“In communist society, where nobody has one exclusive sphere of activity but each can become accomplished in any branch he wishes, society regulates the general production and thus makes it possible for me to do one thing today and another tomorrow, to hunt in the morning, fish in the afternoon, rear cattle in the evening, criticize after dinner, just as I have a mind, without ever becoming hunter, fisherman, shepherd or critic.”
—Karl Marx (1818–1883)