The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
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Famous quotes containing the words mass and/or market:
“No atomic physicist has to worry, people will always want to kill other people on a mass scale. Sure, he’s got the fridge full of sausages and spring water.”
—William Burroughs (b. 1914)
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)
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