The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
Read more about Mass Market: General
Famous quotes containing the words mass and/or market:
“It is strange to contemplate how little sympathy or encouragement the great mass of people have with one who differs from them in tastes, to the extent of desiring an education, while they are content with little or none.”
—Caroline Nichols Churchill (1833–?)
“I refuse to be. In
the madhouse of the inhuman
I refuse to live.
With the wolves of the market place
I refuse to howl ...”
—Marina Tsvetaeva (1892–1941)