The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
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Famous quotes containing the words mass and/or market:
“I am not a very sentimental man; and the best sentiment I can think of is, that if you collect the signatures of all persons who are no less distinguished than I, you will have a very undistinguishing mass of names.”
—Abraham Lincoln (1809–1865)
“The only reason to invest in the market is because you think you know something others don’t.”
—R. Foster Winans (b. 1948)
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