Guerrilla Marketing Warfare Strategies
In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses secret military strategy to form a marketing and advertising campaign. Advertising guerrilla techniques, undoubtedly successful in practical applications, are still new and fresh and not as explicitly explored academically as other marketing methods, a more tacit approach is used in the gathering of competitor information to use tactics to undermine a competitors legitimacy and increase the exposure and sales of the offensive organisation. Jay Conrad Levinson wrote 'Guerrilla Marketing' on aggressive marketing tactics in 1984. The 6th century BC, 13 chapter book Sun Tzu’s 'Art of War' which may have been used by Napoleon, remains relevant and has been accredited with being valuable to both army generals and strategic business directors alike over 25 centuries later. See marketing warfare strategies for further background and an overview.
Read more about Guerrilla Marketing Warfare Strategies: Method and Execution, Successful Aggressive Marketing, Low Level Tactics, Retaliation
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