Successful Aggressive Marketing
The docile nature of a business may require substantial change management and as such only a highly aggressive method will succeed. Škoda Auto, a well known car manufacturer, nearly changed its name in 1997, instead it kept its £350m UK sales and followed an aggressive marketing campaign to change its perceived image during the 1990s and early into the 21st century, to great success doubling its car sales in 11 years, 1997 336,000 sold, 2008 saw 674,000 vehicles sold. Specialist media companies offering directed advertising using guerrilla tactics are often used in this way by large companies for corporate ambiguity and by small companies to benefit from their field expertise and market knowledge.
Read more about this topic: Guerrilla Marketing Warfare Strategies
Famous quotes containing the words successful and/or aggressive:
“My ambition in life: to become successful enough to resume my career as a neurasthenic.”
—Mason Cooley (b. 1927)
“When parents fail to set appropriate limits, children may feel more vulnerable at night: the aggressive urges that have not been “tamed” by day may be terrifying to a small child alone in the dark.”
—Cathy Rindner Tempelsman (20th century)