Method and Execution
Aggressive marketing techniques are used more covertly by large organisations to improve advertising impact and reduce the likelihood of competitors’ retaliation. Sponsoring the Indian cricket team failed for Nike, as Reebok managed to put branded stickers on their bats, at far less cost but for a much greater return. Third party market research companies are often used to gather corporate information and guerrilla advertising agencies are contracted to market products in aggressive media, and companies are used to improve the impact of an aggressive marketing strategy and target consumers directly while not directly being responsible for the aggressive marketing execution.
Guerrilla Marketing Warfare Tactics are often the best, most cost effective methods to reach consumers. Often Guerrilla tactics are used against a company by advertising to their competitors’ customers directly for the most impact. (See Leapfrog Marketing Strategies.)
Read more about this topic: Guerrilla Marketing Warfare Strategies
Famous quotes containing the words method and/or execution:
“Traditional scientific method has always been at the very best 20-20 hindsight. It’s good for seeing where you’ve been. It’s good for testing the truth of what you think you know, but it can’t tell you where you ought to go.”
—Robert M. Pirsig (b. 1928)
“My weakness has always been to prefer the large intention of an unskilful artist to the trivial intention of an accomplished one: in other words, I am more interested in the high ideas of a feeble executant than in the high execution of a feeble thinker.”
—Thomas Hardy (1840–1928)