Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names. In non-English-speaking countries, many brands use English or specifically American-styled names to imply high quality and advanced technology. In English-speaking countries, many cosmetics and fashion brands use French or Italian-styled names to imply a connection to the style-conscious, while the northern European and Japanese names imply also high quality and advanced technology.
Read more about Foreign Branding: English-speaking Countries, In Non-English-speaking Countries, Products Renamed To Avoid Offence, Foreign Orthography
Famous quotes containing the word foreign:
“For most visitors to Manhattan, both foreign and domestic, New York is the Shrine of the Good Time. “I don’t see how you stand it,” they often say to the native New Yorker who has been sitting up past his bedtime for a week in an attempt to tire his guest out. “It’s all right for a week or so, but give me the little old home town when it comes to living.” And, under his breath, the New Yorker endorses the transfer and wonders himself how he stands it.”
—Robert Benchley (1889–1945)