Foreign Branding

Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names. In non-English-speaking countries, many brands use English or specifically American-styled names to imply high quality and advanced technology. In English-speaking countries, many cosmetics and fashion brands use French or Italian-styled names to imply a connection to the style-conscious, while the northern European and Japanese names imply also high quality and advanced technology.