Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names. In non-English-speaking countries, many brands use English or specifically American-styled names to imply high quality and advanced technology. In English-speaking countries, many cosmetics and fashion brands use French or Italian-styled names to imply a connection to the style-conscious, while the northern European and Japanese names imply also high quality and advanced technology.
Read more about Foreign Branding: English-speaking Countries, In Non-English-speaking Countries, Products Renamed To Avoid Offence, Foreign Orthography
Famous quotes containing the word foreign:
“... in every State there are more women who can read and write than the whole number of illiterate male voters; more white women who can read and write than all Negro voters; more American women who can read and write than all foreign voters.”
—National Woman Suffrage Association. As quoted in History of Woman Suffrage, vol. 4, ch. 13, by Susan B. Anthony and Ida Husted Harper (1902)