Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names. In non-English-speaking countries, many brands use English or specifically American-styled names to imply high quality and advanced technology. In English-speaking countries, many cosmetics and fashion brands use French or Italian-styled names to imply a connection to the style-conscious, while the northern European and Japanese names imply also high quality and advanced technology.
Read more about Foreign Branding: English-speaking Countries, In Non-English-speaking Countries, Products Renamed To Avoid Offence, Foreign Orthography
Famous quotes containing the word foreign:
“It’s not that I don’t want to be a beauty, that I don’t yearn to be dripping with glamor. It’s just that I can’t see how any woman can find time to do to herself all the things that must apparently be done to make herself beautiful and, having once done them, how anyone without the strength of mind of a foreign missionary can keep up such a regime.”
—Cornelia Otis Skinner (1901–1979)