English-speaking Countries
- Pret A Manger sandwich retail chain is British.
- Grey Poupon Dijon mustard was created by American Heublein Company.
- Häagen-Dazs ice cream, has a Scandinavian-sounding name, but was established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York.
- Vichyssoise, a cold potato and leek soup, was invented at the Ritz-Carlton Hotel in New York in the 1910s but it was given a French name.
- Dolmio and Kan-Tong sauces have an Italian-sounding name and an Asian-sounding name respectively, but are both made by Masterfoods in Australia.
- "Möben" is a trademark of the English company Moben Kitchens, implying the perceived higher quality of German and Scandinavian kitchens.
- Matsui is Japanese-sounding brand of electrical retailer Dixons (UK).
- Ginsu knives have a Japanese-sounding name "Ginsu" (Kanji Japanese: 銀簾, Hiragana: ぎんす) but are made in America by Douglas Quikut
- Rykä shoes are given a Scandinavian-looking name, despite being an American company.
- Berghaus, a British Outdoor Equipment company that converted the name of its first premises (LD Mountain Centre) roughly into German to market its own products.
- Grü, the gravy-themed restaurant, originated in Detroit, Michigan.
Read more about this topic: Foreign Branding
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