Foreign Orthography
Foreign letters and diacritical marks (such as the umlaut) are often used to give a foreign flavor to a brand that does not consist of foreign terms.
Read more about this topic: Foreign Branding
Famous quotes containing the word foreign:
“The American who has been confined, in his own country, to the sight of buildings designed after foreign models, is surprised on entering York Minster or St. Peters at Rome, by the feeling that these structures are imitations also,faint copies of an invisible archetype.”
—Ralph Waldo Emerson (18031882)