Foreign Orthography
Foreign letters and diacritical marks (such as the umlaut) are often used to give a foreign flavor to a brand that does not consist of foreign terms.
Read more about this topic: Foreign Branding
Famous quotes containing the word foreign:
“There is the fear, common to all English-only speakers, that the chief purpose of foreign languages is to make fun of us. Otherwise, you know, why not just come out and say it?”
—Barbara Ehrenreich (b. 1941)