X Plastaz and Tanzanian Culture
Besides including Maasai vocal lines in their songs, X Plastaz base much of their image on the appeal of Maasai culture on both Tanzanian and international audiences. One of their more famous songs, Aha!, is about life in a traditional Maasai village, and the music video of this song was shot in a traditional village, displaying the lifestyle and customs of the Maasai people. The song's rap is in swahili and haya, while the chorus is actually a traditional Maasai chant. The song was also included in the HBO documentary This Is My Africa.
In their musical and stylistic embrace of both traditional Maasai culture and American hip hop, X Plastaz were faced with a common issue in African contemporary and pop music, i.e., adapting what could be seen as a colonialist tradition to their own culture, while contributing to the development of the national and cultural identity of their country and their people. Their attitude is the result of the conscious and explicit intent of pursuing "African hip hop" rather than mimicking American black music and, more in general, expressing subjection towards Western culture. For example, their website makes reference to the American magazine National Geographic, which published an article on their music, but is also careful to explain what the magazine is.
As is often the case for hip hop acts, X Plastaz' lyrics often deal with social and political issues. Through their songs, X Plastaz bring the audience's attention to dramatic problems of Tanzania and Africa in general, including poverty, AIDS, and war.
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