X Games - Economics

Economics

The X Games gained media exposure due to their big name sponsors, top-tier athletes and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so “out of the box.” According to EXPN (2008); The Winter X Games inaugural year, 1997, was televised to 198 countries and 38,000 spectators attended the four day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games' East Coast debut. The X Games and Winter X Games continue to grow with the popularity of action sports and the athletes who compete in them.

The Ior spectators, athlete demos, climbing walls, video game experiences, and the chance to try new and upcoming products that are presented by sponsors. This area exists at both the X Games and Winter X Games.

The Snowskate Park is an actual layout provided by the Winter X Games sponsors in order to provide real-life interaction for all spectators. The Snowskate Park posts a schedule so that fans can enter the park in order to “play” around or show off their skills. The schedule usually includes: open park for the public, invitational practices, special kids' events, experienced snowskate sessions and competitive sledding.

As part of the X Games, there have been performances by various rock bands over the years, as well as a DJ being on-site at all events.