Working Title - Title Ruse

Title Ruse

A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.

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Famous quotes containing the words title and/or ruse:

    I wish not to be given a title or an appointed position. I can and will do more good if I were made a Federal Agent at Large, and I will help best by doing it my way through my communications with people of all ages. First and Foremost I am an entertainer but all I need is the Federal Credentials.
    Elvis Presley (1935–1977)

    So that the old joy, modest as cake, as wine and friendship
    Will stay with us at the last, backed by the night
    Whose ruse gave it our final meaning.
    John Ashbery (b. 1927)