Working Title - Title Ruse

Title Ruse

A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.

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Famous quotes containing the words title and/or ruse:

    “It is impossible to strive for the heroic life. The title of hero is bestowed by the survivors upon the fallen, who themselves know nothing of heroism.”
    —Johan Huizinga (1872–1945)

    “So that the old joy, modest as cake, as wine and friendship
    Will stay with us at the last, backed by the night
    Whose ruse gave it our final meaning.”
    —John Ashbery (b. 1927)