Working Title - Title Ruse

Title Ruse

A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.

Read more about this topic:  Working Title

Famous quotes containing the words title and/or ruse:

    “Eternity is not ours by right; and, alone, unrequited sufferings here, form no title thereto.”
    —Herman Melville (1819–1891)

    “So that the old joy, modest as cake, as wine and friendship
    Will stay with us at the last, backed by the night
    Whose ruse gave it our final meaning.”
    —John Ashbery (b. 1927)