Title Ruse
A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.
Read more about this topic: Working Title
Famous quotes containing the words title and/or ruse:
“There is no luck in literary reputation. They who make up the final verdict upon every book are not the partial and noisy readers of the hour when it appears; but a court as of angels, a public not to be bribed, not to be entreated, and not to be overawed, decides upon every man’s title to fame. Only those books come down which deserve to last.”
—Ralph Waldo Emerson (1803–1882)
“So that the old joy, modest as cake, as wine and friendship
Will stay with us at the last, backed by the night
Whose ruse gave it our final meaning.”
—John Ashbery (b. 1927)