History
Many other variants of this name appeared in ancient maps: for instance, Russia Alba, Russija Alba, Wit Rusland, Weiss Reussen, White Russia, Hvite Russland, Hvíta Rússland, Weiss Russland, Ruthenia Alba, Ruthenie Blanche and Weiss Ruthenien (Weißruthenien), assigned to various territories, often quite distant from that of present Belarus. For example, at one time the term was applied to Novgorod.
A 16th century chronicler Guagnini wrote in his famous book Sarmatiae Europeae descriptio, that Rus' was divided in three parts. The first part, under the rule of the Moscovite Grand Duke, was called White Russia. The second one, under the rule of Polish king, was called Black Russia. And the rest was Red Russia. He also said Moscow was the center of White Russia and Russian metropolitanate, and that Grand Duke of Moscow was called the White Czar, especially by his subjects.
Only by the late 16th century did it become a name for the area of the present Belarus. The origins of the name, which is attested from the 14th century, are unclear Vasmer's dictionary mentions the dichotomy of "white" land and "taxed" land in Domostroi and speculates that "white" Russia may have referred to the parts of Russia that were not subject to Tatar rule. Another speculation in Vasmer is that the color of the clothes of the White Russians (perhaps as well as the color of their hair) may have contributed to the name. Trubachev calls both theories "complete fantasies".
Alternatively, it may have its origins in the four coloured cardinal directions used in many Slavic and central Asian cultures, where white is an indicator for north.
It is noteworthy that some other Slavic people have been distinguished by colour. There have been, for example, White, Red and Black Croats. (White Croats and White Croatia lived in today's south-east Poland and western Ukraine, beyond the Carpathians; Red Croats and Red Croatia were situated in today's Croatia, present-day Montenegro, Bosnia, Herzegovina, southern Dalmatia and most of Albania, as well as "Old Serbia" (Raška and Metohija). Black Croats resided beyond the River Don; White Serbs in today's east Germany. There is also a region historically known as Black Ruthenia (Black Russia, Чорная Русь / Chornaya Rus’), it covers northwestern lands of modern-day Belarus: Hrodna, Slonim, Navahrudak, Vaukavysk and partly Minsk region.
The ethnographic explanation is that the term was derived from the old-Slavonic use of colors for the four cardinal points of the compass. The ancient totem-god Svetovid had four faces. The northern face of the totem was white (hence White Russia), the western face was red (hence Chervona (Red) Rus'), the southern face was black and the eastern green (hence Zelenyj klyn). This, however, makes the placement of Black Ruthenia problematic. Another possibility is the Belarusian people's high frequency of ash-blond or "white" hair, among the highest in Eastern Europe.
Yet another theory is that the name may have had its origins in the efforts made by Russia's tsars to distinguish themselves from their predecessors in Rome and Byzantium (on the basis that Russia was the "Third Rome"). The Rerum Moscoviticarum Commentarii by Sigismund von Herberstein explains that the Muscovite (disambiguation) rulers wore white robes to distinguish themselves from the purple of the Roman rulers and the red of the Byzantines. The Russian Tsar was thus called the "White Tsar": Sunt qui principem Moscovuiae Album Regem nuncupant. Ego quidem causam diligenter quaerebam, cur Regis Albi nomine appellaretur, or Weisse Reyssen oder weissen Khünig nennen etliche unnd wöllen damit ain underscheid der Reyssen machen (from Rerum Moscoviticarum Commentarii).
The Tsar himself was often called the "Great White Tsar", while he included among his official titles the style (literal translation): "The Sovereign of all Rus': the Great, the Little, and the White". This appellation, together with the solemn wording "White Tsardom", was in use till the very end of the Russian Empire. Ultimately, this colour was transferred onto the name of the counter-revolutionary White Army that fought against the Red Army.
Read more about this topic: White Russia
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