Web Banner - Standard Sizes

Standard Sizes

Ad sizes have been standardized to some extent by the IAB; they are:

Sizes in bold are part of the IAB's Universal Ad Package.
Name Width / px Height / px Aspect ratio
Rectangles and Pop-Ups
Medium Rectangle 300 250 1.2
Square Pop-Up 250 250 1
Vertical Rectangle 240 400 1.67
Large Rectangle 336 280 1.2
Rectangle 180 150 1.2
3:1 Rectangle 300 100 3
Pop-Under 720 300 2.4
Banners and Buttons
Full banner 468 60 7.8
Half banner 234 60 3.9
Micro bar 88 31 2.84
Button 1 120 90 1.33
Button 2 120 60 2
Vertical banner 120 240 2
Square button 125 125 1
Leaderboard 728 90 8.09
Skyscrapers
Wide skyscraper 160 600 3.75
Skyscraper 120 600 5
Half page ad 300 600 2

Read more about this topic:  Web Banner

Famous quotes containing the word standard:

    “Gentlemen, those confederate flags and our national standard are what has made this union great. In what other country could a man who fought against you be permitted to serve as judge over you, be permitted to run for reelection and bespeak your suffrage on Tuesday next at the poles.”
    —Laurence Stallings (1894–1968)