Wall Drug Today
To date, Wall Drug still offers free ice water, but as they have become more popular, they have started to offer free bumper stickers and signs to aid in promotion, and coffee for 5 cents. Some popular free bumper stickers read "Where the heck is Wall Drug?", "How many miles to Wall Drug?", and "Where in the world is Wall Drug?".
Back when the U.S. Air Force was still operating Minuteman Missile silos in the Western South Dakota plains, Wall Drug used to offer free coffee and donuts to service personnel if they stopped in on their way to/from Ellsworth AFB (50 miles (80 km) west on Interstate 90). Wall Drug continues to offer free coffee and a donut to honeymooners, veterans, priests, hunters, truck drivers, and other travelers.
Ted Hustead died in 1999. The following day, the governor of South Dakota began his annual State of the State address by commemorating Hustead as "a guy that figured out that free ice water could turn you into a phenomenal success in the middle of a semi-arid desert way out in the middle of someplace."
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Famous quotes containing the words wall, drug and/or today:
“A grimy fly can soil the entire wall and a small, dirty little act can ruin the entire proceedings.”
—Anton Pavlovich Chekhov (1860–1904)
“Most people aren’t appreciated enough, and the bravest things we do in our lives are usually known only to ourselves. No one throws ticker tape on the man who chose to be faithful to his wife, on the lawyer who didn’t take the drug money, or the daughter who held her tongue again and again. All this anonymous heroism.”
—Peggy Noonan (b. 1950)
“There was a time when the average reader read a novel simply for the moral he could get out of it, and however naïve that may have been, it was a good deal less naïve than some of the limited objectives he has now. Today novels are considered to be entirely concerned with the social or economic or psychological forces that they will by necessity exhibit, or with those details of daily life that are for the good novelist only means to some deeper end.”
—Flannery O’Connor (1925–1964)