Wall Drug Today
To date, Wall Drug still offers free ice water, but as they have become more popular, they have started to offer free bumper stickers and signs to aid in promotion, and coffee for 5 cents. Some popular free bumper stickers read "Where the heck is Wall Drug?", "How many miles to Wall Drug?", and "Where in the world is Wall Drug?".
Back when the U.S. Air Force was still operating Minuteman Missile silos in the Western South Dakota plains, Wall Drug used to offer free coffee and donuts to service personnel if they stopped in on their way to/from Ellsworth AFB (50 miles (80 km) west on Interstate 90). Wall Drug continues to offer free coffee and a donut to honeymooners, veterans, priests, hunters, truck drivers, and other travelers.
Ted Hustead died in 1999. The following day, the governor of South Dakota began his annual State of the State address by commemorating Hustead as "a guy that figured out that free ice water could turn you into a phenomenal success in the middle of a semi-arid desert way out in the middle of someplace."
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Famous quotes containing the words wall, drug and/or today:
“It is hard going to the door
cut so small in the wall where
the vision which echoes loneliness
brings a scent of wild flowers in the wood.”
—Robert Creeley (b. 1926)
“Upon entering my vein, the drug would start a warm edge that would surge along until the brain consumed it in a gentle explosion. It began in the back of the neck and rose rapidly until I felt such pleasure that the world sympathizing took on a soft, lofty appeal.”
—Gus Van Sant, U.S. screenwriter and director, and Dan Yost. Bob Hughes (Matt Dillon)
“I remember a very important lesson that my father gave me when I was twelve or thirteen. He said, “You know, today I welded a perfect seam and I signed my name to it.” And I said, “But, Daddy, no one’s going to see it!” And he said, “Yeah, but I know it’s there.” So when I was working in kitchens, I did good work.”
—Toni Morrison (b. 1931)