Wall Drug Today
To date, Wall Drug still offers free ice water, but as they have become more popular, they have started to offer free bumper stickers and signs to aid in promotion, and coffee for 5 cents. Some popular free bumper stickers read "Where the heck is Wall Drug?", "How many miles to Wall Drug?", and "Where in the world is Wall Drug?".
Back when the U.S. Air Force was still operating Minuteman Missile silos in the Western South Dakota plains, Wall Drug used to offer free coffee and donuts to service personnel if they stopped in on their way to/from Ellsworth AFB (50 miles (80 km) west on Interstate 90). Wall Drug continues to offer free coffee and a donut to honeymooners, veterans, priests, hunters, truck drivers, and other travelers.
Ted Hustead died in 1999. The following day, the governor of South Dakota began his annual State of the State address by commemorating Hustead as "a guy that figured out that free ice water could turn you into a phenomenal success in the middle of a semi-arid desert way out in the middle of someplace."
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Famous quotes containing the words wall, drug and/or today:
“This is Wall Street, and today is important. Because tomorrow, July 4th, I intended to make my first million dollars—an exciting day in a man’s life. The enterprise was slightly illegal.”
—Abraham Polonsky (b. 1910)
“If an addict who has been completely cured starts smoking again he no longer experiences the discomfort of his first addiction. There exists, therefore, outside alkaloids and habit, a sense for opium, an intangible habit which lives on, despite the recasting of the organism.... The dead drug leaves a ghost behind. At certain hours it haunts the house.”
—Jean Cocteau (1889–1963)
“A new world is not made simply by trying to forget the old. A new world is made with a new spirit, with new values. Our world may have begun that way, but today it is caricatural. Our world is a world of things.... What we dread most, in the face of the impending débâcle, is that we shall be obliged to give up our gewgaws, our gadgets, all the little comforts that have made us so uncomfortable.... We are not peaceful souls; we are smug, timid, queasy and quakey.”
—Henry Miller (1891–1980)