Billboard
A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
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Famous quotes containing the word billboard:
“I think that I shall never see
A billboard lovely as a tree.”
—Ogden Nash (1902–1971)
“Just because you live in LA it doesn’t mean you have to dress that way.”
—Advertising billboard campaign in Los Angeles, mounted by New York fashion house Charivari.