Beer.com
The url "beer.com" was bought in 1998 for $80,000 by domain speculators Andrew Miller and Michael "Zappy" Zapolin, operating as the "Internet Real Estate Group". They reportedly "built an audience for the site by giving out free e-mail addresses and having fans rate different brews," but the real pay day came when they sold it for $7 million to mega-brewer Interbrew less than a year later.
The "Beer.com" which came up with the Virtual Bartender then came online (in 1999), with Interbrew executive Rocco Rossi named president, and was touted as an online community directed to males age 18-34.
Read more about this topic: Virtual Bartender