Virtual Bartender (virtualbartender.beer.com) was a viral marketing campaign launched in 2004 by beer.com, which featured an online interactive "virtual bartender", played by Playboy model Tammy Plante. When a request, such as "pour me a beer," "dance on the bar" or "fight like a Jedi", was recognized the "virtual bartender" carried out the task before returning to her idling position to await another request. There were over 120 different actions and thousands of different words and phrases that produced a response. The company claimed that the site received over 10 million visits and 200 million page views in its first month of release.
In the spring of 2005, the campaign released a second Virtual Bartender game, featuring two models instead of one.
Famous quotes containing the word virtual:
“Neither dead nor alive, the hostage is suspended by an incalculable outcome. It is not his destiny that awaits for him, nor his own death, but anonymous chance, which can only seem to him something absolutely arbitrary.... He is in a state of radical emergency, of virtual extermination.”
—Jean Baudrillard (b. 1929)