Virtual Bartender (virtualbartender.beer.com) was a viral marketing campaign launched in 2004 by beer.com, which featured an online interactive "virtual bartender", played by Playboy model Tammy Plante. When a request, such as "pour me a beer," "dance on the bar" or "fight like a Jedi", was recognized the "virtual bartender" carried out the task before returning to her idling position to await another request. There were over 120 different actions and thousands of different words and phrases that produced a response. The company claimed that the site received over 10 million visits and 200 million page views in its first month of release.
In the spring of 2005, the campaign released a second Virtual Bartender game, featuring two models instead of one.
Famous quotes containing the word virtual:
“Tragedy dramatizes human life as potentiality and fulfillment. Its virtual future, or Destiny, is therefore quite different from that created in comedy. Comic Destiny is Fortune—what the world will bring, and the man will take or miss, encounter or escape; tragic Destiny is what the man brings, and the world will demand of him. That is his Fate.”
—Susanne K. Langer (1895–1985)