Competition
In its home market of Australia, Video Ezy's individual franchises compete with other rental chains such as, Blockbuster, Civic Video, Network Video, Video City, Movies 4U (also known as, Top Video, or Leading Edge Video) and many independently-branded stores throughout the country. Video Ezy dominates the New South Wales market, however, in other Australian states like Queensland it has a similar number of stores to rival, Civic Video, and in Tasmania, its chain of Video City oulets are more numerous and larger in floor space. Since February 2007, Video Ezy's parent company, Franchise Entertainment Group, no longer competes with Blockbuster having acquired it, yet all individual franchises still do.
In the area of video retail, Video Ezy also competes with many of the brands mentioned above, but primarily Australia's DVD and Blu-ray market share is taken up by Kmart, Target, Big W, Sanity, JB Hi-Fi, and Amazon.com. However, recent years have seen huge movements towards legal and illegal online entertainment in the form of either legal services such as, iTunes, or illegal BitTorrent downloads that continue to challenge Video Ezy's established business model - reflected in Video Ezy/Blockbuster franchises closing 270 stores across Australia in the four years to August 2011.
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