USA Sevens - Popularity and Growth

Popularity and Growth

The USA Sevens is the largest annual rugby competition in North America. The tournament has grown in popularity since the tournament began in 2004. In recent years, a number of events have accelerated the surge in popularity, including the announcement in 2009 that rugby would return to the Summer Olympics, the general growth of rugby in the country, the improved performance of the US national rugby team including their success in reaching the semi-finals of the 2009 USA Sevens, and NBC's decision to begin televising the tournament beginning in 2011.

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