Merits of Umbrella Branding
- Promotion is very cheap and easy for products falling under umbrella branding. This strategy is generally implemented by firms coming up with a new product.
- For all the different products and services, advertising, promotion and IMC tools can be combined.
- Also, launching of a new product under umbrella gains recognition easily as it is introduced in the market which has already accepted the brand image.
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Famous quotes containing the words merits and/or umbrella:
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—Susan B. Anthony (1820–1906)
“We styled ourselves the Knights of the Umbrella and the Bundle; for, wherever we went ... the umbrella and the bundle went with us; for we wished to be ready to digress at any moment. We made it our home nowhere in particular, but everywhere where our umbrella and bundle were.”
—Henry David Thoreau (1817–1862)