Merits of Umbrella Branding
- Promotion is very cheap and easy for products falling under umbrella branding. This strategy is generally implemented by firms coming up with a new product.
- For all the different products and services, advertising, promotion and IMC tools can be combined.
- Also, launching of a new product under umbrella gains recognition easily as it is introduced in the market which has already accepted the brand image.
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Famous quotes containing the words merits of, merits and/or umbrella:
“Since I know nothing of the merits of poetry, I am not able to pass any opinion upon this, but I can see that “reap” and “deep,” “prayers” and “bears,” “ark” and “dark,” “true” and “grew” do rhyme, and so I suppose it is a splendid effort, but if you had written it in plain prose, I could have understood it a great deal better and read it a great deal more easily.”
—Susan B. Anthony (1820–1906)
“Since I know nothing of the merits of poetry, I am not able to pass any opinion upon this, but I can see that “reap” and “deep,” “prayers” and “bears,” “ark” and “dark,” “true” and “grew” do rhyme, and so I suppose it is a splendid effort, but if you had written it in plain prose, I could have understood it a great deal better and read it a great deal more easily.”
—Susan B. Anthony (1820–1906)
“There are certain things—as, a spider, a ghost,
The income-tax, gout, an umbrella for three—
That I hate, but the thing that I hate the most
Is a thing they call the Sea.”
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)