Terror Management Theory - TMT and Mortality Salience

TMT and Mortality Salience

The mortality salience hypothesis (MS) states that if indeed one’s cultural worldview, or their self-esteem serves a death-denying function, then threatening these constructs should produce defenses aimed at restoring psychological equanimity (i.e., returning the individual to a state of feeling invulnerable). In the MS paradigm, these "threats" are simply experimental reminders of one’s own death. This can, and has, taken many different forms in a variety of study paradigms (e.g., asking participants to write about their own death; conducting the experiment near funeral homes or cemeteries; having participants watch graphic depictions of death, etc.). Like the other TMT hypotheses, the literature supporting the MS hypothesis is vast and diverse. For a meta analysis of MS research, see Burke et al. (2010).

Experimentally, the MS hypothesis has been tested in close to 200 empirical articles. After being asked to write about their own death (vs. a neutral, non-death control topic, such as dental pain), and then following a brief delay (distal, worldview/self-esteem defenses work the best after a delay; see Greenberg et al. (1994) for a discussion), the defenses are measured. In one early TMT study assessing the MS hypothesis, Greenberg et al. (1990) had Christian participants evaluate other Christian and Jewish students that were similar demographically, but differed in their religious affiliation. After being reminded of their death (experimental MS induction), Christian participants evaluated fellow Christians more positively, and Jewish participants more negatively, relative to the control condition. Conversely, bolstering self-esteem in these scenarios leads to less worldview defense and derogation of dissimilar others.

Mortality salience has an influence on individuals and their decisions regarding their health. Cox et al. (2009) discuss mortality salience in terms of suntanning. Specifically, the researchers found that participants who were prompted with the idea that pale was more socially attractive along with mortality reminders, tended to lean towards decisions that resulted in more protective measures from the sun. The participants were placed in two different conditions; one group of participants were given an article relating to the fear of death, while the control group received an unrelated to death article dealing with the fear of public speaking. Additionally, they gave one group an article pertaining to the message that "bronze is beautiful," one relating to the idea that "pale is pretty," and one neutral article that did not speak of tan or pale skin tones. Finally, after introducing a delay activity, the researchers gave the participants a five-item questionnaire asking them about their future sun-tanning behaviors. The study illustrated that when tan skinned was associated with attractiveness, mortality salience positively affected peoples' intentions to suntan; however, when pale skin was associated with attractiveness peoples' intentions to tan decreased.