Telebrands

Telebrands Corporation is the oldest existing direct response marketing company and the original creator of the "As Seen On TV" logo and category of trade. Telebrands CEO and Founder Ajit J. Khubani started the company in 1983, creating print ads for his products in publications such as National Enquirer. In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one was for a home bicycle exercise product and the other was for AmberVision sunglasses; all of these products were very successful. The AmberVision infomercial was a great success, spurring sales of 15 million pairs of the sunglasses.