Super Bowl - Television Coverage and Ratings

Television Coverage and Ratings

For many years, the Super Bowl has possessed a large US and global television viewership, and it is often the most watched television program of the year. The game tends to have high Nielsen television ratings, which is usually around a 40 rating and 60 share. This means that on average, 80 to 90 million people from the United States are tuned into the Super Bowl at any given moment.

A frequently misquoted figure from NFL press releases has led to the common perception that the Super Bowl has an annual global audience of around one billion people. In reality, the NFL states one billion as the game's potential worldwide audience, or the number of people able to watch the game. The New York-based media research firm Initiative measured the global audience for the 2005 Super Bowl at 93 million people, with 98 percent of that figure being viewers in North America, which meant roughly 2 million people outside North America watched the Super Bowl.

2012's Super Bowl XLVI holds the record for total number of U.S. viewers, attracting an average U.S. audience of over 111 million and an estimated total audience of nearly 167 million, making the game the most-viewed television broadcast of any kind in American history.

The highest-rated game according to Nielsen was Super Bowl XVI in 1982, which was watched in 49.1 percent of households (73 share), or 40,020,000 households at the time. Ratings for that game, a San Francisco victory over Cincinnati, may have been aided by a large blizzard that had affected much of the northeastern United States on game day, leaving residents to stay at home more than usual. Also, because network television was still the predominant means of viewership and pay television services (cable, and later satellite) were still relatively unavailable, there were not many choices of things to watch on television. Super Bowl XVI still ranks fourth on Nielsen's list of top-rated programs of all time, and three other Super Bowls, XII, XVII, and XX, made the top ten.

Famous commercial campaigns include the Budweiser "Bud Bowl" campaign and the 1999 and 2000 dot-com ads. Prices have increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. A segment of the audience tunes in to the Super Bowl solely to view commercials. The Super Bowl halftime show has spawned another set of alternative entertainment such as the Lingerie Bowl, the Beer Bottle Bowl, and other facets of American culture.