A sports drink beverage is designed to help athletes rehydrate when fluids are depleted after training or competition. Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise. As the primary fuel utilized by exercising muscle, carbohydrates are important in maintaining exercise and sport performance.
Read more about Sports Drink: Categories of Sport Drinks, Reducing Risk of Water Intoxication, Examples of Sports Drinks
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“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. Whats the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
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