Sport Relief - History

History

In 2002, Comic Relief and BBC Sport teamed up to create a new initiative, aiming to unite the sporting community and culminate in a night of sport, entertainment and fundraising on BBC One. The idea initially came from Peter Salmon, the then Director of Sport at the BBC, and Kevin Cahill, the Chief Executive of Comic Relief. The campaign deliberately alternates with Red Nose Day, Comic Relief's flagship event.

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