A sound bite (sometimes incorrectly written as "sound byte") is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.
Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.
Read more about Sound Bite: History, Journalism, Impact
Famous quotes containing the words sound and/or bite:
“Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. Verily I say unto you, they have their reward. But when thou doest alms, let not thy left hand know what thy right hand doeth.”
—Bible: New Testament Jesus, in Matthew, 6:2-3.
From the Sermon on the Mount.
“In an early spring
We see th’appearing buds, which to prove fruit
Hope gives not so much warrant, as despair
That frosts will bite them.”
—William Shakespeare (1564–1616)