A sound bite (sometimes incorrectly written as "sound byte") is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.
Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.
Read more about Sound Bite: History, Journalism, Impact
Famous quotes containing the words sound and/or bite:
“He’s made a harp of her breast-bane,
Whose sound wad melt a heart of stane.
He’s ta’en three locks o’ her yellow hair,
And wi’ them strung his harp sae rare.”
—Unknown. Binnorie; or, The Two Sisters (l. 41–44)
“The remedy for thirst? It is the opposite of the one for a dog bite: run always after a dog, he’ll never bite you; drink always before thirst, and it will never overtake you.”
—François Rabelais (1494–1553)