Social Comparison Theory - Theoretical Advances

Theoretical Advances

Since its inception, the initial framework has undergone several advances. Key among these are developments in understanding the motivations that underlie social comparisons, and the particular types of social comparisons that are made. Motives that are relevant to comparison include self-enhancement maintenance of a positive self-evaluation, components of attributions and validation and the avoidance of closure. While there have been changes in Festinger's original concept, many fundamental aspects remain, including similarity, the tendency towards social comparison and the general process that is social comparison.

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