Social comparison theory was initially proposed by social psychologist Leon Festinger in 1954. Social comparison theory is centered on the belief that there is a drive within individuals to gain accurate self-evaluations. The theory explains how individuals evaluate their own opinions and abilities by comparing themselves to others in order to reduce uncertainty in these domains, and learn how to define the self.
Following the initial theory, research began to focus on social comparison as a way of self-enhancement, introducing the concepts of downward an upward comparisons and expanding the motivations of social comparisons.
Read more about Social Comparison Theory: Initial Framework, Theoretical Advances, Media Influence, Criticisms
Famous quotes containing the words social, comparison and/or theory:
“I work hard in social work, public relations, and raising the Grimaldi heirs.”
—Princess Grace (1929–1982)
“Clay answered the petition by declaring that while he looked on the institution of slavery as an evil, it was ‘nothing in comparison with the far greater evil which would inevitably flow from a sudden and indiscriminate emancipation.’”
—State of Indiana, U.S. public relief program (1935-1943)
“The theory seems to be that so long as a man is a failure he is one of God’s chillun, but that as soon as he has any luck he owes it to the Devil.”
—H.L. (Henry Lewis)