Social comparison theory was initially proposed by social psychologist Leon Festinger in 1954. Social comparison theory is centered on the belief that there is a drive within individuals to gain accurate self-evaluations. The theory explains how individuals evaluate their own opinions and abilities by comparing themselves to others in order to reduce uncertainty in these domains, and learn how to define the self.
Following the initial theory, research began to focus on social comparison as a way of self-enhancement, introducing the concepts of downward an upward comparisons and expanding the motivations of social comparisons.
Read more about Social Comparison Theory: Initial Framework, Theoretical Advances, Media Influence, Criticisms
Famous quotes containing the words social, comparison and/or theory:
“That a majority of women do not wish for any important change in their social and civil condition, merely proves that they are the unreflecting slaves of custom.”
—Lydia M. Child (1802–1880)
“[Girls] study under the paralyzing idea that their acquirements cannot be brought into practical use. They may subserve the purposes of promoting individual domestic pleasure and social enjoyment in conversation, but what are they in comparison with the grand stimulation of independence and self- reliance, of the capability of contributing to the comfort and happiness of those whom they love as their own souls?”
—Sarah M. Grimke (1792–1873)
“The theory [before the twentieth century] ... was that all the jobs in the world belonged by right to men, and that only men were by nature entitled to wages. If a woman earned money, outside domestic service, it was because some misfortune had deprived her of masculine protection.”
—Rheta Childe Dorr (1866–1948)