Search Engine Bias
Although search engines are programmed to rank websites based on their popularity and relevancy, empirical studies indicate various political, economic, and social biases in the information they provide. These biases can be a direct result of economic and commercial processes (e.g., companies that advertise with a search engine can become also more popular in its organic search results), and political processes (e.g., the removal of search results to comply with local laws).
Biases can also be a result of social processes, as search engine algorithms are frequently designed to exclude non-normative viewpoints in favor of more "popular" results. Indexing algorithms of major search engines skew towards coverage of U.S.-based sites, rather than websites from non-U.S. countries. Major search engines' search algorithms also privilege misinformation and pornographic portrayals of women, people of color, and members of the LGBT community.
Google Bombing is one example of an attempt to manipulate search results for political, social or commercial reasons.
Read more about this topic: Search Engine
Famous quotes containing the words search, engine and/or bias:
“Man is eminently a storyteller. His search for a purpose, a cause, an ideal, a mission and the like is largely a search for a plot and a pattern in the development of his life story—a story that is basically without meaning or pattern.”
—Eric Hoffer (1902–1983)
“There is a small steam engine in his brain which not only sets the cerebral mass in motion, but keeps the owner in hot water.”
—Unknown. New York Weekly Mirror (July 5, 1845)
“The solar system has no anxiety about its reputation, and the credit of truth and honesty is as safe; nor have I any fear that a skeptical bias can be given by leaning hard on the sides of fate, of practical power, or of trade, which the doctrine of Faith cannot down-weigh.”
—Ralph Waldo Emerson (1803–1882)